Citizen Engagement Summit

Agencies have made significant progress in improving interactions with their citizen customers by modernizing their infrastructure, moving to the cloud, using agile digital services and emerging technologies on the front end and capturing and analyzing the data on the backend.

There is still work to be done, however, and the 21st Century IDEA Act -- passed as part of the 2018 NDAA -- has added new priorities for improving and expanding the types of services that agencies offer. Several recent polls and studies have shown that fast and reliable service is an important ingredient in building trust between agencies and their customers. And challenges persist with the digital transformation process, accepting electronic signatures, and delivering self-service options to citizens' mobile devices.

At this event, experts from government and industry explored the evolution of federal agencies' relationships with digital citizens and how technology can help improve and expand that engagement.

Topics addressed include:

  • Speeding the digital transformation process
  • Managing and mining the data from citizen interactions to improve service
  • Automation's role in improving the citizen experience
  • Integrating siloed services into more-flexible digital platforms
  • Securing the transactions and data from digital interactions
  • Making all websites and forms accessible
  • Shared digital services and interagency resources
  • How to gather and incorporate feedback from the users

Speakers

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Dustin Brown

Deputy Assistant Director for Management
Executive Office of the President

OMB

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Dustin Brown

Deputy Assistant Director for Management
Executive Office of the President

OMB

Dustin Brown is the Deputy Assistant Director for Management at the Office of Management and Budget in the Executive Office of the President.

Dustin is a member of the Senior Executive Service and is the career lead for the Federal government’s efforts to improve the effectiveness and efficiency of government through the President’s Management Agenda. He helps lead the OMB’s Office of Performance and Personnel Management which is responsible for leading several government-wide initiatives that require coordination across agencies; improving the Federal government’s mission performance outcomes; and developing Federal personnel policies.

Dustin helps lead a number of inter-agency efforts including improving the infrastructure permitting process, the security clearance process, shifting from low value to high value work, improving customer experience and improving program performance. In 2010, he worked with Congress to design and enact the Federal government’s performance framework through the Government Performance and Results Act Modernization Act.

Dustin has represented the United States on the OECD Public Governance Committee since 2010, and was elected to become Chair in 2018. He is a Fellow of the National Academy of Public Administration, a Visiting Senior Fellow at the Volcker Alliance, and a Visiting Fellow of Practice at Oxford’s Blavatnik School of Government.

Dustin joined OMB’s Housing Branch in August, 2001, worked in OMB’s International Affairs Division, and as the OMB Director’s Special Assistant for Policy. He has a Master’s in Public Administration from the Maxwell School of Citizenship and Public Affairs at Syracuse University and has a Bachelor’s degree from Manchester University in Indiana. Dustin also received a Fulbright Scholarship to study in Quito, Ecuador.

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Drew Zachary

Managing Director of Census Open Innovation Labs,
U.S. Census Bureau and
Deputy CDO for Innovation

U.S. Department of Commerce

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Drew Zachary

Managing Director of Census Open Innovation Labs,
U.S. Census Bureau and
Deputy CDO for Innovation

U.S. Department of Commerce

Drew Zachary is Managing Director of Census Open Innovation Labs at the US Census Bureau, where she has also led user experience research, development of new human centered design trainings, a data curation hub, and the first ever Census/Opportunity Project America COMPETES prize challenge. She is also serving as Deputy Chief Data Officer for Innovation at the US Department of Commerce. Previously, Drew was a Policy Advisor at the White House Domestic Policy Council and senior analyst at the Commerce Data Service. Throughout her career, Drew has worked with communities to use data, science and technology to support economic development, and leveraged the tools of human centered design to improve how federal agencies serve the public. Drew has designed federal program evaluations and policies to support cities, including the Promise Zones Initiative, and designed technologies to improve healthcare delivery, and urban public health interventions to ensure that all people have access to healthy communities. Drew holds an MPP from Johns Hopkins University and is a PhD candidate in social policy at Brandeis University. Drew's research on technology and program design has been published in Qualitative Health Research, The Diabetes Educator, and eGEMs. She has been recognized as one of the world’s 100 most influential young people in government for 2018 by Apolitical, one of 20 rising stars by FCW/GCN’s Government Innovation Awards 2018, and a Federal 100 winner by FCW in 2019.

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Tim Friebel

Strategic Business Consultant

Genesys

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Tim Friebel

Strategic Business Consultant

Genesys

Tim Friebel manages the Artificial Intelligence for CX Practice within Strategic Business Consulting at Genesys. He has over 20 years of experience in enterprise software sales, integration, program and product management and marketing. He has been in a position of thought leadership in the Customer Journey Management and Analytics space since its inception over the last decade. Tim is a technologist at heart and is passionate about helping clients build impactful strategy and solutions that address CX business objectives and drive continuous value.

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Brian Dack

Sr. Manager, Solution Engineering

Okta

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Brian Dack

Sr. Manager, Solution Engineering

Okta

Brian leads the Solution Engineering teams at Okta that work with Federal Civilian & DOD agencies, and Global 2000 companies to solve some of their most complex identity management problems. Helping organizations implement strong identity and access management (IAM) policies within a Zero Trust Framework. He has almost 20 years of experience in the IAM space, architecting and implementing for various government and commercial organizations. Prior to joining Okta, Brian was Sr. Director of Security Solution Engineering at CA Technologies and prior to that Regional Technical Manager for Security at VeriSign, Inc. As well, Brian served in the United States Marine Corps.

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G. Nagesh Rao

Chief Information Officer, Bureau of Industry and Security

US Department of Commerce

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G. Nagesh Rao

Chief Information Officer, Bureau of Industry and Security

US Department of Commerce

G. Nagesh Rao currently serves as Chief Information Officer for the Bureau of Industry and Security within the US Department of Commerce. Most recently he was Director of Business Technology Solutions (BiTS) at the US Small Business Administration’s (SBA) Office of the Chief Information Officer, and prior to Chief Technologist & Entrepreneur in Residence within SBA’s Office of Investment & Innovation.

Over the last 20 years, Nagesh has worked for numerous organizations in the public, private, and not for profit sectors. During his time in the public-sector, he co-developed programmatic endeavors such as i6 Green, Patents for Humanity, USAID’s-SBAR Program, and SBA’s Growth Accelerator Fund Competition. Furthermore he oversaw the creation and issuance of 5 major interagency policy committee reports, regarding the SBIR/STTR programs, for US Congress on behalf of SBA and White House-OSTP; as well he led the revamp and modernization of SBA’s digital platforms including SBIR.gov and SBA.gov. Additionally Nagesh oversaw technology direction, as part of SBA’s COVID-19 leadership response team, with respect to the agency’s Virtual Command Center, PPP and EIDL endeavors as part of the historic CARES Act efforts.

Nagesh’s musings (written and oratorical) have been featured and/or quoted via Wired, TechCrunch, WAMC-NPR, The Scientist, The National Academies, The Hill, FedTech Magazine, DC Inno, Technical.ly DC, NextGov, Daily Mirror (Sri Lankan version), Financial Times (Sri Lankan version), and The Courier-Journal.

Nagesh is a 2004 Mirzayan Fellow of The National Academies and a 2016 USA Eisenhower Fellow. Among many accolades that Nagesh has received over the years, prominent ones include the Mahatma Gandhi Pravasi Samman & Hind Rattan awards from the NRI Welfare Society, Fed 100, ACT-IAC Collaboration Award, BT 150, DC Inno 50 on Fire, 2019 Gears of Government, and the RPI Alumni Key Award.

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Simchah Suveyke-Bogin

Lead, Customer Experience Center of Excellence, Technology Transformation Services

U.S. General Services Administration

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Simchah Suveyke-Bogin

Lead, Customer Experience Center of Excellence, Technology Transformation Services

U.S. General Services Administration

Simchah Suveyke-Bogin is leading the Customer Experience Center of Excellence of the U.S. General Services Administration’s (GSA) Technology Transformation Services. GSA's Center of Excellence initiative was established in partnership with the White House's Office of American Innovation to help accelerate government agencies with their customer experience transformation strategy and efforts in partnership with industry experts. Ms. Suveyke-Bogin's role is to identify, pilot and help agencies across government, adopt user centered practices and innovative technology solutions, change management approaches to improve government services that impact the public and make it easier for the government employees to deliver great services. On a separate, but related customer experience initiative, Ms. Suveyke-Bogin is also responsible for managing GSA’s Customer Experience Community of Practice. In this capacity, she is responsible for managing a community of 800+ members from the public sector across federal, state, and local government to develop social capital amounsgt agencies, nurture new knowledge, stimulate innovation, and share knowledge. Prior to leading the Customer Experience Center of Excellence, Ms. Suveyke-Bogin served as the customer experience specialist and program manager for USAgov's contact center services. USAgov’s platform services more than two million members of the public per year, and is tasked with creating and organizing timely, critical cross-government information and services and making them accessible to the public anytime, anywhere, via their channel of choice. Before joining GSA, she worked in contact center optimization and supported the National Cancer Institute’s Office of Communications. In this role, she helped implement their contact center’s technical support infrastructure solutions, change management improvements, and quality assurance measures. Ms. Suveyke-Bogin received a BS from Northeastern University. Ms. Suveyke-Bogin sits on the ACT-IAC Customer Experience Community of Interest board and lives in Maryland with her husband and two young children.

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Charles Worthington

Chief Technology Officer

Veterans Affairs

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Charles Worthington

Chief Technology Officer

Veterans Affairs

Charles Worthington is a software developer and product designer who has been helping the government adopt modern digital service delivery best practices since 2013. He is currently serving as the Chief Technology Officer at the U.S. Department of Veterans Affairs, where he leads efforts to improve the experience Veterans have when interacting with VA online, to streamline benefits processing, to increase health data interoperability, and to help OIT adopt modern DevSecOps best practices.

Since joining VA in May 2017, he has guided VA’s Digital Modernization initiative. His efforts include the development of the agency’s Digital Strategy, supporting VA’s adoption of commercial cloud infrastructure, spearheading enhancements to the agency’s online appointment scheduling tools, and supporting the transformation of VA.gov into a modern customer-facing platform.

Prior to joining VA in May 2017, Charles helped create the U.S. Digital Service. Charles is the co-author of the Digital Services Playbook, led the recruiting effort for 150+ software engineers, designers and managers from top technology companies, and executed digital service engagements at USCIS, SBA, DOT, and Interior. Before his federal service, Charles built products for private sector clients and was a strategy consultant in the tech & telecom sectors. Charles holds a B.A. from Harvard University.

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Chris Moore*

Account Executive, Federal Partner Software

Dell Technologies | Client Solutions

*Providing Session Opening Remarks

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Chris Moore*

Account Executive, Federal Partner Software

Dell Technologies | Client Solutions

*Providing Session Opening Remarks

Chris is the Dell Partner Software Account Executive supporting the U.S. Department of Veterans Affairs and the U.S. Department of Energy. Chris utilizes his 15+ years of software license management experience to provide guidance to the Federal government, helping optimize spending on software.

Chris specializes in helping Federal Agencies maximize their licensing position with Microsoft and other premier software application providers such as Adobe, ServiceNow, RedHat, and McAfee.

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Amira Boland

Lead, Customer Experience

Office of Management and Budget

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Amira Boland

Lead, Customer Experience

Office of Management and Budget

Amira leads Customer Experience at the Office of Management and Budget (OMB) within the Executive Office of the President. In this role, she is coordinating the Customer Experience Cross-Agency Priority Goal as part of the President’s Management Agenda and driving implementation of the Federal government’s first-ever guidance on managing customer experience and improving Federal service delivery. Prior to OMB, she served as the Deputy Director of the Office of Evaluation Sciences, an interdisciplinary team that translates and rigorously tests evidence-based insights into concrete recommendations for how to improve government and led OES’ work in the Justice space. Before joining OES, Amira worked as a consultant serving financial services, international, national, and state-level public sector clients and specialized in government reform, customer experience, performance and impact measurement, and social enterprise engagements. Her interest in behavioral science began researching the behavioral tactics of terrorist organizations while in the Middle East.

Amira is a proud graduate of the Georgia Institute of Technology and loves living in Capitol Hill with her husband and two children.

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Larry Gillick

Chief, Web & Digital Strategy

USDA Farm Production and Conservation

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Larry Gillick

Chief, Web & Digital Strategy

USDA Farm Production and Conservation

Larry Gillick is the chief of web & digital strategy at the U.S. Department of Agriculture's Farm Production and Conservation Business Center. It's a new gig, leading teams of web and media specialists across three farmer-facing agencies: Farm Service Agency, Natural Resources Conservation Service, and Risk Management Agency.

You may know him better from a decade at the U.S. Department of the Interior, where he set standards for web and social media and established a common cloud-based website platform that now hosts DOI.gov, BIA.gov, BLM.gov, BOEM.gov, BSEE.gov, FCG.gov, AlaskaCenters.gov and DOIOIG.gov (Interior's Inspector General's office). He advises other agencies on web and social media issues and enjoys long-form problem solving. Why solve for today, when you can solve for forever?

On the side, he helps (in a very minor way) with the organizing of Drupal GovCon.

He has an MA from Syracuse University’s S.I. Newhouse School of Public Communication and is ABT on an MFA in Digital Cinema.

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Brian Michael

VP and Co-Founder of Public Sector Medallia

Medallia

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Brian Michael

VP and Co-Founder of Public Sector Medallia

Medallia

Brian is the VP and co-founder of the Public Sector practice at Medallia. Brian, brings 7+ years of CX experience to the government and education space. Brian specializes in helping government customers achieve their GX objectives and is especially adept at providing guidance on how the government can achieve and measure ROI by implementing CX and EX programs.

Prior to joining Medallia in 2013, Brian worked for a company that specialized in Federal and State and Local government and comes from a large family with both Civilian and Uniformed service on both sides.

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Jacob Parcell

Innovation Portfolio Director for the Technology Transformation Services

U.S. General Services Administration

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Jacob Parcell

Innovation Portfolio Director for the Technology Transformation Services

U.S. General Services Administration

Jacob Parcell is the Innovation Portfolio Director for the Technology Transformation Services at GSA. Our mission is to change the way federal agencies buy, build, and use technology. Our programs include Challenge.gov, Digital.gov, the US Web Design System and 25+ Communities of practice including collaborative government-wide efforts like Mobile, Robotic Processing Automation, Virtual Reality and Artificial Intelligence. Jacob received a Master’s Degree in Public Administration and Policy from Virginia Tech.

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Donna Roy

Chief Information Officer

Consumer Financial Protection Bureau

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Donna Roy

Chief Information Officer

Consumer Financial Protection Bureau

Donna is the Assistant Director, Chief Information Officer, directing all technology areas including Application Development, Cybersecurity, Data, Design, End User Systems and Strategy, Enterprise Architecture, Network Engineering and Systems Engineering at the Consumer Financial Protection Bureau. Donna serves as the principal advisor to the Director and Chief Operating Officer for all matters related to information technology for the Bureau. She is responsible for maximizing productive use of current and emerging information technologies and setting the Bureau standards in these areas.

Donna previously led the delivery of applications, platforms, services and data infrastructure at Department of Homeland Security as the Executive Director, Information Sharing and Services Office. In addition to deploying high-visibility capabilities, her office was focused on innovative solutions for identity management, national scale collaboration and trust platforms, and scalable data infrastructure solutions to customers within a dynamic environment.

Donna is highly focused on data and passionately committed to innovation utilizing modern approaches (cloud, agile, dev/ops) to drive positive change across Federal, State, local and international partners and is always ready to face new challenges!

A proud New Englander and former United States Marine, Donna is honored to serve at the CFPB and lead a team of innovative, dedicated, IT service professionals.

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Anne Armstrong

Chief Content and Alliance Officer

Government Technology Brands

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Anne Armstrong

Chief Content and Alliance Officer

Government Technology Brands

Anne Armstrong is Chief Content and Alliance Officer of Public Sector 360.

 

 

Agenda

7:30 AM

Tuesday, March 3, 2020

Registration, Continental Breakfast & Networking

8:30 AM

Tuesday, March 3, 2020

Welcome and Opening Remarks

8:35 AM

Tuesday, March 3, 2020

The New VA.gov – Putting Users First

Charles Worthington, Chief Technology Officer, Veterans Affairs

Chris Moore*, Account Executive, Federal Partner Software, Dell Technologies | Client Solutions

*Providing Session Opening Remarks

Description

Until recently, the more than 10 million people who accessed Veterans Affairs’ online services every month encountered disparate websites, multiple logins and hard-to-find tools. Determined to better meet users’ expectations (and the goals of the 21st Century IDEA Act), the agency has overhauled its online presence. The VA’s new digital front door quickly connects users to services and information. In this session, learn how VA is continually refining its digital experience.

8:55 AM

Tuesday, March 3, 2020

Panel: Achieving 21st Century IDEA Compliance

Amira Boland, Lead, Customer Experience, Office of Management and Budget

Larry Gillick, Chief, Web & Digital Strategy, USDA Farm Production and Conservation

Brian Michael, VP and Co-Founder of Public Sector Medallia, Medallia

Jacob Parcell, Innovation Portfolio Director for the Technology Transformation Services, U.S. General Services Administration

Description

The 21st Century Integrated Digital Experience Act (IDEA) became law in 2018. By the end of 2020, IDEA requires all government websites, applications and other digital products to be consistent, modern, secure, user- and mobile-friendly, searchable by the public and accessible to individuals with disabilities. Panelists will review agencies’ progress to date, impediments to implementation of IDEA and strategies for meeting the compliance deadline.

Sponsored By:

9:35 AM

Tuesday, March 3, 2020

The AI-Powered Citizen Journey

Tim Friebel, Strategic Business Consultant, Genesys

Description

Optimizing the experience of citizens engaging with government agencies requires examining every moment of the interaction, the way those moments connect to create an impression, and the unfolding of the ongoing experience. Only then can government improve the citizen experience. Artificial intelligence helps by unifying, orchestrating and optimizing the journey – creating exceptional experiences for customers and employees. During this session, hear how government workers supported by AI technology deliver digital efficiency to citizens – with a human touch.

Sponsored By:

9:50 AM

Tuesday, March 3, 2020

Executive Insights: Building a Modern Digital Government

Donna Roy, Chief Information Officer, Consumer Financial Protection Bureau

Anne Armstrong, Chief Content and Alliance Officer, Government Technology Brands

Description

In some organizations, citizen engagement is an add-on service that is not central to the organization’s mission, but for the Consumer Financial Protection Bureau, citizens and their financial security are the agency’s mission. The newly appointed Chief Information Officer Donna Roy discusses how even though it is a relatively new agency, it faces challenges that come with inheriting older systems and a data center. Planning for a culture of innovation and aligning how they handle identity and data are among the topics to be explored.

10:20 AM

Tuesday, March 3, 2020

Networking Break

10:35 AM

Tuesday, March 3, 2020

Panel: Stepping Up the Citizen Experience Game

Brian Dack, Sr. Manager, Solution Engineering, Okta

G. Nagesh Rao, Chief Information Officer, Bureau of Industry and Security, US Department of Commerce

Simchah Suveyke-Bogin, Lead, Customer Experience Center of Excellence, Technology Transformation Services, U.S. General Services Administration

Description

Consumers’ interactions with private-sector technology companies – e-tail, social media, ride sharing apps, streaming media – inform expectations for their public-sector experiences. Too often, however, citizens’ perceptions of actual interactions with government are stuck in stereotype: long lines at the Department of Transportation, audit-minded IRS agents and the bewildering, interminable process of applying for a government job. Panelists will consider steps agencies can take to close the perception gap.

Sponsored By:

11:15 AM

Tuesday, March 3, 2020

The Opportunity Project, Four Years Later

Drew Zachary, Managing Director of Census Open Innovation Labs,
U.S. Census Bureau and
Deputy CDO for Innovation, U.S. Department of Commerce

Description

The Opportunity Project (TOP), established to develop digital tools for solving our country’s greatest challenges, seeks to engage government, communities, and the tech industry – to empower people with technology; make government data more accessible and user-friendly; and to support cross-sector collaboration in the pursuit of transformative digital solutions. TOP has been highlighted in the President's Management Agenda and Federal Data Strategy, and called "one of the most important accelerators in federal government" by Federal CIO Suzette Kent.

This session will provide:

  • - an overview of The Opportunity Project
  • - case studies of federal agencies that have successfully used TOP to improve how they do business through a radically cost-effective and customer-centered approach.
  • - examples of resulting digital tools and insights into digital customers
  • - an invitation to participate in TOP in 2020, through sprints, an agency toolkit used previously by HHS and VA, and a new data curation hub (opportunity.census.gov/data).

11:35 AM

Tuesday, March 3, 2020

Building Infrastructure, Rebuilding Trust

Dustin Brown, Deputy Assistant Director for Management
Executive Office of the President, OMB

Description

With trust in government and satisfaction with democracies at historic lows around the world, what actions can governments take to rebuild confidence in their ability to accomplish critical missions and meet the needs of the people they serve? In this session, learn about efforts underway by the federal government to improve customer experience and strategic management, of the workforce and government processes.

11:55 AM

Tuesday, March 3, 2020

Closing Remarks

Underwriters

Carahsoft
Medallia
Acquia
Okta
Dell Microsoft